VANCOUVER, B.C. - A B.C. judge has decided Rogers Communications Inc. (TSX:RCI.B) cannot continue to claim it has "Canada's Most Reliable" wireless network without qualification.
The judge's ruling is largely a victory for Telus Corp. (TSX:T), which asked for the court to prevent Rogers from continuing to make the long-standing claim.
Telus argued that new networks put in place this month by it and Bell Canada had made it impossible for Rogers to claim superiority.
Justice Grauer says in his ruling that he agreed with Telus when it argued that Rogers couldn't make the claim based on information that has become outdated.
However, the judge says he won't go as far as to order Rogers to pull any advertising or promotional material with the claim and said he wanted to make the scope of the limitation on Rogers as narrow as possible.
The judge ordered the two parties to work on the wording for a court order and adjourned the matter until Friday.
The judge's ruling is largely a victory for Telus Corp. (TSX:T), which asked for the court to prevent Rogers from continuing to make the long-standing claim.
Telus argued that new networks put in place this month by it and Bell Canada had made it impossible for Rogers to claim superiority.
Justice Grauer says in his ruling that he agreed with Telus when it argued that Rogers couldn't make the claim based on information that has become outdated.
However, the judge says he won't go as far as to order Rogers to pull any advertising or promotional material with the claim and said he wanted to make the scope of the limitation on Rogers as narrow as possible.
The judge ordered the two parties to work on the wording for a court order and adjourned the matter until Friday.
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